Event Coins. Better methods of distributing?

I appreciate the lengthy reply even if nothing concrete was announced. Just knowing this issue is on the teams mind is reassuring.

This is a little off topic but I’ve always been confused about something regarding this. I actively follow the trello and weekly dev updates and year after year it feels like any development done for these events is in production during the same month of the event. Is this actually the case? And if so why not prepare these events months in advance?