I understand Tower Unite is still new and clearly in the development stages. However, I think it would be beneficial to enhance the marketing strategies. As someone who has worked in marketing for years, I have found a small handy tool that startups, especially digital ones, are using that has shown significant positive results. If anything, it saved a couple startups that I’ve not only encountered, but worked with.
Thunderclap is a marketing blast tool that helps get the word out without sounding or looking too “try hard” – which if anyone knows today’s millennial market or works in advertising and sales, is not a look young companies want. However, it gets the job done at a reasonable price while making yourselves look innovative, socially connected, and worth-while. Those three things look fantastic combined with what is clearly an under-appreciated, fantastic product that you guys have here.
No, I don’t work for Thunderclap. I do a lot of marketing consultations in real life as my side job for small businesses in Metro Detroit. I just figured I’d share this little tool that works in this environment.
While I do see merit in your suggestion, Tower has already had a crowdfunding campaign. It feels a little similar, and people might interpret it as “asking for money… again.”
It’s a good idea, and I don’t doubt it would work, but I’m worried about what it might be perceived as by the community.
Thunderclap doesn’t ask for money, actually. It’s like a marketing boost tool rather than crowdfunding campaign. It drives the word, not the sales. I can see how it could look like another “asking for money” act, but that there can be fixed with execution of sub-branding; or branding the campaign itself, basically.
If they do the sub-branding correctly, it won’t clash. That’s the hard part.
So, it’s a tool that, in exchange for money, has people mass post/tweet the message you set when you paid, essentially fucking over the site’s popular/trending systems.
That doesn’t sound shady and cheap at all.
It takes a person 3 times of exposure on average to remember a brand.
There’s other ways to go about getting your brand exposed, clearly. We all know that. I’m simply trying to suggest a tool (or at least an idea to provoke thought of a different plan of execution) to get that process moving.
I’ve worked in sales and advertising for going on 3 years now, and I am in no way saying I’m a end-all-be-all expert in all-things advertising. I’m relatively new, to be honest. But I would not suggest a shady tactic to any of my clients in real life nor would I say this is a concrete suggestion as in it’s a simple “Let’s do this or not do this” – there’s other ways that work in a similar fashion, but aren’t as aggressive in their nature of functionality.
But getting the word out is a big deal when it comes to longevity; that’s a fact. A fantastic brand and product is nothing without exposure. Even if it as simple as making use of Facebook boosts or third-party bloggers.
Yes, I agree that it could work, but I am not the brand ambassador nor branding manager of Tower Unite so I don’t know if that’s the route they want to take when they’re still in the “building of the brand” (not just the product) stages. But, yes, definitely a tool to look into.
That was my other thought that I should’ve mentioned. Marketing too soon is another issue to be concerned with. Tower Unite clearly has enough of a loyal fanbase to keep going until they’re ready.