So what's the deal with the Backer items?

I’ve always been curious about these things, and since they’re finally coming I still have no idea what their deal is.
So are these items only being given to the Backers who requested them? Are they items that are being added to the stores based on the backers requests?

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I remember Mac explained them on the discord, but iirc it was before the hack so it’s probably gone now. From what I remember they’re available for everyone, but the name of the person who requested the item is placed on it somewhere